DemandScience by Pure Incubation
What was exposed
Email addressesEmployersJob titlesNamesPhone numbersPhysical addressesSocial media profiles
What to do if you were affected
- Expect more phishing and spam at this address. Treat messages that reference this company with extra caution.
- Watch for text-message phishing and SIM-swap attempts on your phone number.
- Be wary of targeted scams that use your personal details to sound convincing.
Details
In early 2024, a large corpus of data from DemandScience (a company owned by Pure Incubation), appeared for sale on a popular hacking forum . Later attributed to a leak from a decommissioned legacy system, the breach contained extensive data that was largely business contact information aggregated from public sources. Specifically, the data included 122M unique corporate email addresses, physical addresses, phone numbers, employers and job titles. It also included names and for many individuals, a link to their LinkedIn profile.
Frequently asked questions
What is the DemandScience by Pure Incubation data breach?
In early 2024, a large corpus of data from DemandScience (a company owned by Pure Incubation), appeared for sale on a popular hacking forum . Later attributed to a leak from a decommissioned legacy system, the breach contained extensive data that was largely...
When did the data breach happen?
This data breach occurred around February 2024.
How many accounts were affected?
Around 121,796,165 accounts were affected.
What information was exposed?
Exposed data included Email addresses, Employers, Job titles, Names, Phone numbers, Physical addresses and Social media profiles.
What should I do if I was affected?
Expect more phishing and spam at this address. Treat messages that reference this company with extra caution. Watch for text-message phishing and SIM-swap attempts on your phone number. Be wary of targeted scams that use your personal details to sound convincing.
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